“When I got into the nba, they thought they were in the basketball business. They aren’t. They are in the business of creating experiences for fans,” he said.
To Cuban, a good fan experience also includes affordability.
“You know who cares the least about tanking , a parent who cant afford to bring their 3 kids to a game and buy their kids a jersey of their fave player,” he wrote. “[The NBA] should worry more about pricing fans out of games than tanking.”