A new group is coming to Huntington Bank Field in 2029 — and they’re bringing beer.
Legends Global will be the exclusive food and beverage operator when the Browns’ new enclosed stadium opens in Brook Park in 2029. The company will oversee everything from general concessions to premium suites, clubs and catering under what the team calls an expanded, long-term partnership with Haslam Sports Group (HSG).
Financial terms were not disclosed.
The deal builds on an existing relationship between the two sides. In September, HSG announced that Legends would also handle sponsorships, premium seating and suite sales for the new Huntington Bank Field.
Aramark has handled concessions on the lakefront since 2014 and will keep that role through the 2028 season, the Browns’ final year before moving to Brook Park.
Aramark also oversees concessions at Rocket Arena for the Cavaliers. In January of 2025, the Guardians extended their 30-plus-year food and beverage partnership with Delaware North at Progressive Field through 2036.
“First-class fan experience is our priority at Haslam Sports Group and a large piece of that has to do with the hospitality that fans can enjoy on gameday or at events,” HSG president David Jenkins said in a news release. “It’s so important that from our concessions to our premium offerings, we highlight all that Northeast Ohio has to offer while providing our fans with efficient transactions – and we know Legends Global can deliver on that.”
Fans can expect a heavier Northeast Ohio flavor, with more local vendors and regional names worked into the food lineup, HSG said. That local presence isn’t entirely new. The current stadium already features Mabel’s BBQ and two Rocco Whalen concepts — Great Lakes Cheesesteaks and Rosie & Rocco’s.
Legends said it will use data and sales analytics to shape menus and streamline operations.
“Partnering with Haslam Sports Group from the earliest stages allows us to shape how hospitality brings fans and guests together and defines their experience at the new stadium,” Legends Global president of hospitality Tom Funk said. “By collaborating closely with our sales team and the project’s architects, we’re optimizing every aspect of food service, from concessions to premium spaces, to ensure we deliver the best possible hospitality experience for every guest.”