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Seattle Seahawks Set to Make Record $7 Billion Decision After Super Bowl LX

Coming off the franchise's first Super Bowl in over a decade, the Seattle Seahawks were being hailed as a franchise on the rise - a young championship roster, an energized fan base and a 38-year-old head coach in Mike Macdonald who, in just his second season at the helm, became the third-youngest head coach to win a Super Bowl, behind Sean McVay and Mike Tomlin.

That picture shifted dramatically Wednesday, when the Estate of Paul G. Allen confirmed it had begun a formal sale process for the franchise, a stunning development less than two weeks after the team's Super Bowl title.

The estate announced that investment bank Allen & Company and law firm Latham & Watkins will oversee the process, which is expected to continue through the 2026 offseason.

Allen, the late co-founder of Microsoft, purchased the Seahawks in 1997 from Ken Behring for roughly $194 million, rescuing the franchise from a threatened relocation to California.

Under Allen's stewardship, the Seahawks evolved into perennial contenders, reaching multiple Super Bowls and capturing their first championship during the 2013 "Legion of Boom" era.

He financed a new stadium and heavily invested in football operations, cementing the franchise's long-term stability in Seattle, and owned the team until his death in 2018.

Since then, his estate, chaired by his sister Jody Allen, has overseen operations in accordance with his directive that his sports holdings eventually be sold and the proceeds directed to philanthropy.

That directive is now entering its final phase. The sale process is formal and advisor-led, with the timeline centered on the upcoming offseason and the NFL's ownership-approval process.

From a financial standpoint, franchise valuations were already surging entering 2026, but the recent Super Bowl victory only strengthens the club's leverage, increasing demand among deep-pocketed bidders.

Some league insiders believe the transaction could exceed $7 billion, potentially setting a new NFL record.

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