Ciria’s campaign is built on the premise that the forced exit of Messi in 2021 was the single greatest "strategic mistake" in Barcelona's history. By framing the departure as an "expulsion" rather than a financial necessity, the candidate is launching a direct critique of the previous administration's handling of the club's greatest asset. The banner serves as a symbolic bridge, promising the club's supporters a poetic reunion that many felt was stolen from them.
Beyond the nostalgia, his platform is attempting to balance emotion with fiscal responsibility. Economic specialist Ivan Cabeza has been brought in to spearhead a recovery project involving debt restructuring and digital expansion. However, the shadow of the Inter Miami star remains the primary tool for voter engagement, as Ciria looks to capture the imagination of a fanbase still mourning the loss of their captain.
“Every time we meet partners, they tell us that we have to give our all so that Leo Messi returns," Ciria explained. "Since 2021, we have been saying that one of the biggest strategic mistakes in the club’s history was expelling Leo Messi. This tribute is based on passion, emotion, and being clear that we are the good guys. Most members want to recover the excitement of having the best player in history at home, from where he never had to leave.”