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Nothing says lack of affordability like the cost of a Super Bowl commercial.
Run-of-the-mill ad placements supposedly cost $8 million for 30 seconds this year while premier spots sold for $10 million.
That is up from an estimated $5.5 million in 2021.
Artificial intelligence dominated the field while the usual number of movie trailers, car ads and beer commercials seemed to shrink. But did these ads create a lasting impression? Take this year’s Super Bowl quiz and see what you can remember 12 days out.
1\. Serena Williams lost weight using what?
2\. Where did a young child spend a memorable day in the park?
3\. What enterprise was promoted using JFK’s “Go to the Moon” speech?
4\. Lady Gaga channeled Mr. Rogers for what mortgage company?
5\. What insurance company urged buyers to “Stop Livin’ on a Prayer?”
6\. Who starred in the Netflix ad?
7\. Which snack chips ran ads?
8\. What candy bar was bueno?
9\. Name all the Quick Service Restaurants were advertised.
10\. The Backstreet Boys returned for what cellphone service?
11\. Name any of the AI or AI-adjacent companies that advertised.
Answers:
1\. Ro.co.
2\. Universal Orlando.
3\. Cadillac’s Formula 1 Team.
4\. Rocket.
5\. State Farm.
6\. Trick question. Netflix didn’t advertise but YouTube TV did.
7\. Lay’s and Pringles.
8\. Kinder Bueno.
9\. Dunkin’ Donuts was the only one.
10\. T-Mobile.
11\. Anthropic, Google Gemini, Microsoft Copilot, OpenAI, Squarespace, Base44, Genspark, Salesforce and Wix.
_Jeffrey Scharf welcomes your comments. Contact him at jeffreyrscharf@gmail.com._