Olivia Dunne has been building serious business momentum since hanging up her grips. Just days after attending Super Bowl LX in Santa Clara on February 8, where the Seattle Seahawks defeated the New England Patriots 29-13, the 23-year-old former gymnast and Sports Illustrated Swimsuit star made headlines again.
Her latest announcement is turning heads across the fitness world, and legendary NFL icon Tom Brady summed it up in just three letters.
Livvy Dunne’s NoBull Announcement Gets Tom Brady’s Stamp
On February 19, Dunne announced she is joining NoBull as its newest athlete, investor, and equity partner through a four-photo Instagram carousel. She posed in a fitted black sports bra, high-waisted black leggings, and NoBull’s Women’s Allday Knit shoes in the new Classic White Punch colorway, one of 12 new shades launching alongside the partnership. Her captionread:
“Howdy partner, NoBull so excited to join the NoBull team alongside @tombrady as an athlete, investor, and partner. LFG!”
Tom Brady Drops One-Word Hype Bomb on SI Star Olivia Dunne's Blackout NoBull Collab
Tom Brady Drops One-Word Hype Bomb on SI Star Olivia Dunne’s Blackout NoBull Collab (USA TODAY NETWORK via Imagn Image)
The announcementcoincided with NoBull confirming a $1 billion valuation following a $50 million funding round. The brand, co-owned by Tom Brady and entrepreneur Mike Repole, merged Brady’s TB12 and Brady Brand companies with NoBull in January 2024. The company is now expanding beyond footwear and apparel into nutrition, including protein and electrolytes.
Brady spotted the post quickly. He shared it to his Instagram story and dropped “LFG” alongside three raised-hand emojis in the comments, while KC Current co-owner Brittany Mahomes added fire emojis in support.
Via Instagram by @livvydunne and nobull
Via Instagram @livvydunne and nobull
Dunne said the move reflects who she is: “I’ve never believed in shortcuts, not in gymnastics, not in business, and not in life. NoBull stands for that same mentality.” She brings 5.3 million Instagram followers and 7.9 million TikTok followers to the table, giving NoBull a direct pipeline into Gen Z consumers.
This partnership is not just a branding play. It signals a long-term investment in a brand with serious growth ahead. With Brady and Repole steering the ship, and Dunne now holding equity, watch for a much bigger NoBull push in the months ahead.
What This Means for NoBull’s Next Chapter
NoBullsigneda multiyear deal naming it the official training shoe of the NHL last October and purchased golf lifestyle apparel brand Public Rec, pushing hard into new markets beyond the gym.
Dunne joins alongside New York Islanders rookie Matthew Schaefer, the NHL’s No. 1 draft pick. Together, they bring gymnastics, hockey, and millions of social media followers to a brand that is working hard to connect with younger athletes.
Dunne currently stands as one of NoBull’s most visible faces, with her first campaign already live. The brand launched its nutrition line in January 2026, covering protein and electrolytes, and more product campaigns featuring Dunne are expected throughout the year. With Brady driving the business and Dunne driving the culture, NoBull is no longer just a gym shoe story. It is a full wellness play, and this partnership is just getting started.