Chiefs stars Patrick Mahomes and Travis Kelce were named in a lawsuit filed Tuesday by 1587 Sneakers.
The trademark infringement complaint filed in the U.S. District Court for the Southern District of New York, claims the 1587 Prime Steakhouse is causing damage to the sneaker company.
Noble 33, which partnered with the Chiefs stars on the restaurant, is also named in the suit.
Mahomes and Kelce combined their jersey numbers for the steakhouse’s name, which opened last year. The sneaker company took its name from the year 1587.
That’s when “Filipino sailors first arrived in what is now the U.S. — marking the earliest recorded presence of Asians in America,” as the company says on its website. “We arrived 400 years ago and before the pilgrims — we aren’t going anywhere!”
The actor Daniel Dae Kim, known for his roles on “Lost” and “Hawaii Five-0,” joined 1587 Sneakers as an equity partner last year, according to WWD.com.
The lawsuit notes the company began in April 2023. Kelce and Mahomes announced in March 2024 their plans to open 1587 Prime.
According to the suit, “(A)fter years of garnering notoriety and earning commercial success, the company recently became aware of the celebrity football player-backed restaurant and apparel company launched several months ago in late 2025 — dubbed 1587 PRIME.
“The company was understandably concerned that such a high-profile project choosing a brand name virtually identical to that of its own would overshadow it and cause irreparable damage. It did. And continues to do so up to this very present day, forcing the AAPI-company towards the cliff of collapse.”
In the suit, 1587 Sneakers say it issued cease and desist notices to 1587 Prime and made “multiple good faith resolution options.”
In addition to selling shoes, the sneaker company has caps and shirts available on its website. The 1587 Prime Steakhouse also sells caps and a shirt on its website.
The United States Patent and Trademark Service shows the sneaker company applied for a patent on Oct. 30, 2025. The steakhouse filed for a trademark on Aug. 22, 2023.
ESPN noted 1587 Prime’s trademark is in the bar and restaurant category, while the sneaker company’s trademark application is in a clothing category.
“I think it’s a tough case for the sneaker company,” trademark attorney Josh Gerben of Gerben IP told ESPN. “Trademarks can coexist in different industries. ... Given that the marks are essentially identical here, is a restaurant and a shoe company too close? Are consumers likely to be confused in thinking they are affiliated with one another?”
The sneaker company is asking the court to have 1587 Prime stop using its name and requested “punitive damages.”