Chelsea fans, the long wait is finally over! After playing more than half of the 2025/26 Premier League season without a permanent front-of-shirt sponsor, the Blues have officially secured a new principal partner to headline their kits.
Chelsea 2025-26 Shirt Sponsor
Chelsea 2025-26 Shirt Sponsor
Here is everything you need to know about the new brand taking center stage at Stamford Bridge.
Who is Chelsea’s New Kit Sponsor?
On February 20, 2026, Chelsea officially announced a multi-year global partnership with IFS, a Swedish software company that stands as the world’s leading provider of Industrial AI.
Chelsea 2025-26 Shirt Sponsor
This agreement elevates IFS to Principal Partner status with immediate effect, finally filling the highly coveted blank space on the front of the Blues’ shirts following the end of their temporary, seven-game deal with DAMAC last summer.
Key Details of the IFS Deal
While the search for a sponsor has been a major talking point this season, the structure of the new agreement has a few unique caveats:
• Front-of-Shirt Duration: The IFS logo (displayed as “IFS.ai”) will be featured prominently on the front of Chelsea’s men’s and women’s shirts for the remainder of the 2025/26 season only.
• Long-Term Collaboration: Once this season concludes, IFS will step away from the front of the shirt but will remain a global sponsor. The overall partnership is slated to run until the summer of 2028.
• Beyond the Logo: This isn’t just a commercial placement. Chelsea’s hierarchy, including President Jason Gannon, confirmed plans to deeply integrate IFS’s cutting-edge AI software into the club’s operations to drive precision, operational excellence, and off-pitch performance.
When Will the IFS Shirt Debut?
Fans will see the updated kits on the pitch almost immediately:
• Men’s Team: The men’s squad debuts the new sponsor branding in their Premier League home clash against Burnley on Saturday, February 21, 2026.
• Women’s Team: Sonia Bompastor’s side will wear the IFS-branded shirts for the first time during their FA Cup fifth-round match against Manchester United at Kingsmeadow on Sunday, February 22, 2026.
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