If you’re wondering why Chelsea are sporting a new look against Burnley, the club has finally ended its long-running search for a front-of-shirt sponsor by debuting a new partnership.
Chelsea’s sponsorship journey over the last few seasons has been a saga involving short-term fixes and plenty of negotiations, leaving the club without a permanent partner for years.
This commercial vacancy dates back to 2023, following the expiration of their three-year agreement with mobile network Three. A blocked move by the Premier League involving Paramount+ didn’t help.
There were deals with Infinite Athlete and DAMAC that followed, but no partner was willing to meet Chelsea’s £60 million-a-year valuation until the arrival of Swedish Industrial AI giant IFS.ai.
CONFIRMED Chelsea XI vs Burnley
Thoughts, Blues?
Chelsea have announced a multi-year global partnership with IFS, the world’s leading provider of Industrial AI.
‘As part of this commitment, IFS will be elevated to Principal Partner with immediate effect, featuring on the front of shirt for the remainder of the 2025/26 season.
‘This marks the beginning of a long-term collaboration that places advanced AI at the heart of football performance, operational excellence, and fan engagement.’
Who are IFS.ai?
As the world’s leading Industrial AI provider, IFS is set to do more than just put a logo on the Chelsea shirt. The new partnership will introduce advanced ‘AI agents’ designed to streamline every level of the club’s operations.
For fans, this means a major push toward technological precision, with the club leveraging IFS software to sharpen their competitive edge both on and off the pitch, starting with today’s Burnley fixture.
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