GREEN BAY, Wis. (WBAY) - As planning for the 2026 NFL season is underway, the Green Bay Packers announced Monday that they will continue to take aim at season ticket holders who purchase their tickets with the sole intent of reselling them.
“Our Season Ticket Holders are central to Lambeau Field’s significant homefield advantage and gameday experience. We continue to emphasize the purpose of having season tickets, which is to attend games and contribute to that atmosphere,” said Craig Benzel, Packers vice president of sales and business development.
The Packers said its “non-renewal exercise” is to ensure Packers Season Tickets are being used as intended.
Invoices will be mailed to Season Ticket Holders next week, with information outlining next season’s pricing and previewing next season’s home opponents.
The information will also include the organization’s expectations for how Season Ticket Holders utilize their Packers season tickets, a policy that may continue to evolve.
Packers season tickets are intended for the Season Ticket Holder’s personal enjoyment and for that individual, along with their family, friends and business associates, to attend games and support the Packers.
If the Season Ticket Holder cannot personally attend a game, they should make efforts to ensure their season tickets will be used by their fellow Packers fans. Season Ticket Holders who repeatedly resell their season tickets, whether on the secondary market or through ticket brokers (directly or indirectly), may have their renewal ability impacted without further warning.
As of last year, more than 155,000 fans were on the Packers’ season-ticket waiting list. Out of interest to those fans, and to ensure the organization continues to not only protect but also enhance its homefield advantage at Lambeau Field, the Packers may decline to renew the accounts of Season Ticket holders who do not use their tickets as intended.
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