The Dallas Cowboys struck gold last May, acquiring George Pickens and a 2027 sixth-round pick from the Pittsburgh Steelers in exchange for a 2026 third-round and 2027 fifth-round pick. He enjoyed a career year, setting career highs in receiving, ranking third in receiving yards, earning his first Pro Bowl selection, and Second-Team All-Pro honors. Pickens hauled in 93 receptions for 1,429 yards and nine touchdowns across 17 games.
With his contract set to expire, the Cowboys are trying to reach a long-term deal before free agency in March. With a unique tool at their disposal, Pickens may not hit free agency.
Dallas Cowboys expected to use the franchise tag
Dallas Cowboys
Nov 3, 2025; Arlington, Texas, USA; Dallas Cowboys owner Jerry Jones talks before the game against the Arizona Cardinals at AT&T Stadium. Mandatory Credit: Jerome Miron-Imagn Images
The Cowboys will continue contract negotiations with George Pickens, but they are expected to place a non-exclusive franchise tag worth approximately $28.8 million if an agreement cannot be reached by the March 3rd tag deadline. Placing the tag gives them extra time to negotiate a long-term deal rather than risk losing the player in free agency. The non-exclusive franchise tag allows players to talk with other teams, but the Cowboys would receive two first-round picks if they do not match the offer. On the other hand, both tags allow them to be traded once they sign the tender. In this scenario, Pickens and the front office have until July 15 to negotiate a contract, and he will be ineligible to play if the tender is not signed on the Tuesday before Week 10.
Also Read: “What Are They Doing?!” Cowboys’ Decision With George Pickens Enrages Fan Base (Report)
Dallas Cowboys’ 1x-Pro Bowl free agent may hold out
Dallas Cowboys, George Pickens, NFL
Nov 27, 2025; Arlington, Texas, USA; Dallas Cowboys wide receiver George Pickens (3) celebrates by eating turkey after the game against the Kansas City Chiefs at AT&T Stadium. Mandatory Credit: Kevin Jairaj-Imagn Images
According to Calvin Watkins of The Dallas Morning News, George Pickens may hold out during offseason workouts and potentially longer if the Cowboys place the franchise tag on him and there is no progress on a long-term deal. Players generally dislike the franchise tag because they prefer long-term stability and financial security, which the one-year tender does not provide. Also, if Pickens underperforms in 2026 or suffers a significant injury, it may dramatically affect his salary for years to come.