Image Credits: Imago Images
Liverpool’s interest in Kenan Yildiz has bubbled away in the background for some time now, with the Turkish starlet regularly name‑checked in reports linking Anfield with one of the brightest young talents on the continent since 2023.
Those whispers only grew louder during the drawn‑out saga over his latest Juventus contract, with talk of Premier League suitors – including Liverpool – hovering as leverage while the Bianconeri worked to tie him down long term.
That deal is now signed though, with Yildiz committing his future until at least 2029 and earning a hefty pay rise to reflect his new status in Turin, a move widely seen in Italy as a response to growing interest from England and Spain.
On the face of it, a fresh long‑term contract looks like bad news for anyone hoping to see Yildiz in red rather than black and white. Juventus have effectively protected his value, pushed his wages into “key man” territory and sent a public message that he is central to their project under Luciano Spalletti. But dig a little deeper into the numbers and the picture becomes far more intriguing from a Liverpool perspective.
The Italian giants have just reported as relayed by Reuters, a first‑half net loss of 2.5 million euros, a sharp swing from a profit of 16.9 million euros in the same period last year, and they are forecasting a negative net result and operating cash flow for the full 2025‑26 financial year.
This is not an isolated blip. Revenues between July and December fell almost 11%, hit by weaker broadcasting and ticketing income and reduced money from player trading, and Juventus’ own projections accept that the current model is not sustainable without corrective action.
Italian reports over the past year have repeatedly stressed that the Turin club must raise significant funds – well over 100 million euros across several seasons – through player sales and reduced squad costs to balance the books after the financial and sporting fallout of their accounting scandal
In that context, a new, richer contract for Yildiz cuts both ways. Yes, it strengthens Juventus’ hand, but it also turns him into an even more valuable asset at a time when the club may be forced to consider at least one marquee sale to steady the ship. If Liverpool are serious about refreshing their forward line with a versatile, high‑ceiling attacker, they might find that Juventus’ latest financial update has quietly nudged the door open rather than slammed it shut.
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