Liverpool’s on-field success including a 20th Premier League title and Champions League return saw the club achieve record revenues last year.
Its revenue broke £700m for the first time, with media income alone rising by £60m.
“We make no secret of our desire to run and operate a financially sustainable club, to grow revenue streams, and to do all we can off the pitch to help bring more success on it,” said Jenny Beacham, LFC’s Chief Financial Officer.
“The 2024/25 season is a great example of how this can work, with record revenues alongside the men’s team winning our 20th league title. The challenge for us is to continue with our growth, through the incredible work that we do in areas such as our partnership portfolio and retail offerings, as well as continuing to diversify our focus to best serve our global fanbase.”
During the 2024/25 season:
Media revenue increased by £60m to £264m
Matchday revenue increased by £14m to £116m
Commercial revenue increased by £15m to £323m
Overall revenue increased by £89m to £703m
However costs also increased substantially, the last 4 years utility costs across the club have increased by 107%, Business Rates in that same period of grown by 286%. Staff costs (including players) have doubled from £208m in 2016/17 to £428m.
Administrative costs increased by £57m to £657m
Staff costs increased by £42m to £428m
The club’s profit after tax was £8m.
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“The club does face significant cost challenges, including rises in administrative, staffing and operational costs, alongside the need for us to compete at the highest level of the game, across our men and women’s teams,” continued Beacham.
“Since this reporting period we have invested significantly to continue to enhance our playing squads, investing in the club’s present and in its future too.”
Media revenue rose due to the men’s team reaching the last 16 of the UEFA Champions League, compared to the quarter finals of the Europa League in the previous season.
The period was the first full season operating the new Anfield Road Stand which supported the increase in matchday.
Commercial revenue rose through partnerships, retail and non-matchday events, including Anfield concerts with Taylor Swift and P!NK.
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The club signed deals with Japan Airlines, Engelbert Strauss, Lucozade, and Husqvarna, with two extensions agreed not least the 10-year renewal with Carlsberg.
Online the club says it’s the most engaged Premier League club, generating 1.7bn social media fan engagements during the year. Its 20th league title was the most engaged day of all time, with over 62m social media engagements across all channels in a 24-hour period, according to Blinkfire Analytics.
According to Nielsen, the club had over 588m cumulative global TV audience. It also recorded the most website visits in the Premier League, with 87m visits in total across the campaign and reached over 200m social media followers across all global and international accounts. This included 50m Facebook followers, 47m on Instagram, and 25m TikTok subscribers.