Dallas Cowboys owner Jerry Jones says winning one Super Bowl would not be enough to call it a career, despite a drought of over 30 years since lifing the Lombardi trophy
17:35 ET, 01 Mar 2026
Dallas Cowboys owner Jerry Jones speaks at the NFL Combine
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Dallas Cowboys owner Jerry Jones wants to win multiple Super Bowls before retiring (Image: Dallas Cowboys)
Dallas Cowboys owner Jerry Jones isn't exactly promising seven more Super Bowl championships like LeBron James' old Miami Heat claims, but it's going to take winning more than just one more before Jones rides off into the sunset.
More than three decades since his last Super Bowl victory, Jones repeated at the NFL Combine that he won't retire without winning multiple Super Bowls. This would follow the first Cowboys dynasty in the 70s under Tom Landry and owner H.R. "Bum" Bright, as well as the early 90s era led by head coach Jimmie Johnson and Jones himself.
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While the Cleveland Browns, Detroit Lions, Houston Texans, and Jacksonville Jaguars wait for their first Super Bowl, Jones' standards for his Cowboys imply that winning another Lombardi Trophy wouldn't end his ownership but might actually strengthen it.
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Meanwhile, an NFL Combine speedster fell just short of breaking Xavier Worthy’s Hall of Fame 40-yard dash record.
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“I really can’t accept just the thought of winning one Super Bowl and then what?" Jones said.
"I’ve got more time on my clock than that in my mind. And so I don’t see it that way. I see a chance to put a team together and basically be knocking at the edge and get another one or get a chance at another one."
Jones has previously said he does not want to retire until he has surpassed New England Patriots owner Robert Kraft’s six Super Bowl titles. The Cowboys have three under Jones, all coming in the 1992, 1993, and 1995 seasons.
Dallas Cowboys owner, president, and general manager Jerry Jones sits with former player Micah Parsons
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Jones expects the Cowboys to be aggressive in free agency(Image: Getty Images)
Since then, Dallas has not appeared in a conference championship game. Since purchasing the Cowboys in February 1989, Jones has compiled a 319-262 regular-season record, but the last three decades have delivered frustration.
Last season ended 7-9-1, marking another playoff absence and extending a drought of over 30 seasons without reaching the NFC Championship Game. Jones admitted after the season that the organization “absolutely underachieved” and accepted responsibility as its acting general manager.
The defense allowed 511 points, the most in franchise history at 30.1 per game, finishing 32nd in pass defense and 30th overall. Defensive coordinator Matt Eberflus was dismissed after the season, and the Cowboys overhauled the defense, hiring Christian Parker as the youngest coordinator and switching to a 3-4 scheme.
Jerry Jones watches the Cowboys and claps after a win
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Jones says he will never relinquish general manager duties (Image: Getty)
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Dallas's roster upheaval included trading three-time All-Pro linebacker Micah Parsons to Green Bay, acquiring Quinnen Williams from the Jets, and adding George Pickens, using their franchise tag on the star WR for 2026.
Jones labeled the previous 8-8 stretches from 2010 to 2013 as completely unacceptable and called last season an underachievement. Jones has long been candid in the face of disappointment, while fans and former players called for him to relinquish his GM role.
"No. Just, no," Jones said. "I bought the team, I think the first thing to come out of my mouth … somebody asked, 'Did you buy this for your kids?' I said, 'Hell no. I bought it for me.'"