Bronny James is averaging fewer points per game (9.5) in more minutes (30.9) with the Lakers in 2025-26 than he did in 2024-25 as a rookie.
And those are his G League stats — with the South Bay Lakers.
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James’ NBA career is even more of a work in progress. That didn’t stop Nike from putting the finishing touches on a logo for LeBron James’ son. The apparel brand reportedly filed a trademark request for a signature logo for the most famous 55th overall draft pick in NBA history.
The logo is based on an Old English-styled lower case “b,” overlaid with a white-on-black number 9, reflecting the younger James’ uniform number.
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The look leaves plenty of interpretation for fans to accept or reject. The internet, true to form, did just that on Monday.
Has anyone else that has averaged 1.9 points a game, gotten their own logo?
— Vinny (@IamVinnyG) March 2, 2026
“Has anyone else that has averaged 1.9 points a game, gotten their own logo?,” asked X user @IamVinnyG.
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They making the Bench James 1’s
— LA_ALL_DAY (@LA_ALL_DAY100) March 2, 2026
“They making the Bench James 1’s,” wrote X user @L_ALL_DAY100
Benign-Describing his game effectiveness? 😣
— Rob (@TheRob13) March 2, 2026
“Benign-Describing his game effectiveness?” wrote X user @TheRob13.
The smart move would been for him to trademark all of his branding himself and then license it to Nike. Not sure why he's letting them 'own it' from the start.
— OnlyCharizard (@OnlyCharizard) March 2, 2026
“The smart move would been for him to trademark all of his branding himself and then license it to Nike,” wrote X user @OnlyCharizard. “Not sure why he’s letting them ‘own it’ from the start.”
It seems James’ play on the court did more to color initial perceptions of the logo than Nike.
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