In a clever nod to one of the internet’s favorite doppelgänger debates, Gucci Mane has officially partnered with HOKA and Foot Locker to launch a new campaign titled “Right Shoe, Wrong Gucci.” Released today, the campaign playfully leans into the viral discourse comparing the iconic rapper to NBA referee James Williams.
Double Takes and Signature Ad Libs
The new campaign spot, now live on HOKA and Foot Locker’s social channels, finds Gucci Mane stepping into a Foot Locker in search of fresh kicks. He quickly gravitates toward the all-new HOKA Bondi 7 Stealth Tech, only to be assisted by two Foot Locker “stripers” who are dead ringers for the rapper himself.
The doppelgängers guide Gucci through the purchase using nothing but his own signature ad libs. In a humorous finale, the three “Guccis” share a double take, point at one another in a classic meme-style moment, and signal a made three-pointer before the real Gucci wraps the scene with a legendary “Guwop!”
The Star of the Show: Bondi 7 Stealth Tech
The campaign serves as the launchpad for the HOKA Stealth/Tech Bondi 7, a street-ready evolution of HOKA’s most cushioned silhouette. Designed to sit at the intersection of sport, music, and style, this update features:
Translucent Mono Mesh: For a sleek, modern look and maximum breathability.
Speed Lacing: Ensuring a quick, secure fit for life on the move.
Graphic Reflective Waves: Designed to provide visibility and a standout aesthetic from day to night.
Signature Cushioning: Maintains the full EVA midsole and Meta-Rocker technology that made the original Bondi a fan favorite.
The HOKA Stealth/Tech Bondi 7 delivers the brand’s highest level of road-shoe cushioning in a versatile lifestyle package. It’s perfect for those who want the comfort of a high-performance runner with the understated style needed for daily wear.