6th March 2026
March 6 – Chelsea will carry branding from forex trading platform TMGM on the back of their shirts during the remainder of their 2026 FA Cup campaign, expanding the pair’s existing commercial partnership.
The Australia-based broker – already Chelsea’s Official Regional Online Forex and CFD Trading Partner in Asia-Pacific – will appear on the men’s team’s shirts for the first time when the Blues face Wrexham in the fifth round of the competition.
The agreement runs for the duration of Chelsea’s FA Cup participation this season, meaning it could ultimately prove to be a one-match arrangement should the London club fail to progress.
The short-term kit placement iw an upgrade to a relationship first established in 2023. Chelsea said the enhanced collaboration continues to focus heavily on the Asia-Pacific region, where both organisations are targeting further growth through fan activations, events and digital engagement.
John Rogers, head of partnerships at Chelsea, said: “Our partnership with TMGM is rooted in the shared values of excellence, ambition and innovation that define both brands. We are delighted to extend our already successful relationship by including TMGM on the back of our men’s shirts in the FA Cup competition this season; another example of harnessing the club’s global reach to drive further awareness and value for TMGM in a dynamic and meaningful way.”
No value was given for the sponsorship.
Nick Yang, chief commercial officer at TMGM, added: “Chelsea Football Club represents one of the most iconic and globally recognised brands in football, and we are proud to deepen our partnership through this FA Cup campaign. Being visible on the back of the men’s shirts for this season’s competition marks an exciting milestone for TMGM and reflects the strength of our collaboration since 2023.
“From fan experiences such as The Famous CFC event in Bangkok to future activations across the Asia-Pacific region, our partnership is focused on creating meaningful moments that bring supporters closer to the club while continuing to grow the TMGM brand globally.”
Contact the writer of this story, Harry Ewing, at [moc.l1772806145labto1772806145ofdlr1772806145owedi1772806145sni@g1772806145niwe.1772806145yrrah1772806145](javascript:;).