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Hugo Ekitike models at fashion show

The Frenchman was seen enjoying his time away from football last night.

The Frenchman was seen enjoying his time away from football last night.

The world of sport and fashion are increasingly merging together.

We are seeing footballers express themselves more and more and show their real personalities.

Many believe footballers are unreachable but seeing them show their true selves makes them relatable and easier to understand.

It is a stereotype that is being broken down, and Hugo Ekitike is right at the heart of it.

The Liverpool striker has what is called a ‘burner Instagram account’ where he posts pictures from his day-to-day life rather than just a reflection piece after a football game that most players do.

It has become extremely popular, creating a ripple effect that has encouraged other players to follow suit including Newcastle United striker Nick Woltemade.

A signing made that paved the way for the Reds to acquire Alexander Isak.

Now, the Frenchman has been spotted on his latest endeavour that enforces the idea that fashion really is a big fashion of his.

Last night, he was pictured attending the Balencia Winter 26 event in Paris.

The Balenciaga event is part of Paris Fashion Week that is currently running from 4th March – 10th March.

It is a series of designer presentations held semi-annually in the capital of France.

According to HypeBeast, Balenciaga collaborated with popular TV series ‘Euphoria’ creator Sam Levinson to project fragments of the show’s upcoming fourth season across towering screens throughout the venue.

The company closed out the fifth day of Paris Fashion Week by presenting men’s and womenswear for Fall/Winter 2026.

Hugo Ekitike was spotted attending the event, sporting a vibrant yellow leather jacket, a white shirt and black tie, paired with wide-leg blue denim jeans.

He is set to resume his place in the starting eleven for Liverpool’s Champions League tie against Galatasaray on Tuesday after being rested by Arne Slot against Wolves in the FA Cup on Friday night.

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