LIVERPOOL’s 20th title win was thoroughly deserved, built on Jürgen Klopp’s legacy and careful management by his successor, Arne Slot in his first year at Anfield. Interestingly, the club barely added to Klopp’s squad, the only notable signing being Federico Chiesa from Juventus for just £ 1 million. Success, effectively, was achieved with Klopp’s maturing team, but Slot deserves credit for making the transition virtually seamless.
Liverpool may not have spent heavily in the transfer market, but they certainly paid their players well. Their wage bill for 2024-25 was £ 428 million, the highest in the Premier League and £ 20 million more than Manchester City’s. Liverpool’s staff costs amounted to 61% of earnings, lower than the 2023-24 campaign because of record revenue generation.
The club’s turnover totalled £ 703 million, 15% higher than 2023-24, a reflection of a more successful season, bigger crowds and positive momentum in their commercial activities.
Liverpool became the latest Premier club to make their stadium a 60,000-capacity home ground. This impacted their matchday income in a very positive way, their £ 116 million from this stream some 14% up on 2023-24. The club’s average gate in 2024-25 rose from 55,809 to 60,330.
The club’s commercial operations had a successful year and increased by 5% to a best-ever £ 323 million, largely due to stronger sponsorship and retail activity, including partnerships with Carlsberg, Lucozade and Japan Airlines. It was the fifth successive year the club set a new record from this stream. Broadcasting was also higher, from £ 204 million to £ 264 million, a 29% improvement. This was attributable to Liverpool’s return to the Champions League.
Historically, Liverpool have spent less on a net basis than their rivals and in the five years between 2020-21 and 2024-25, their gross outlay was less than half a million pounds and their net spend was less than £ 300 million. Their proceeds from sales was much less than the likes of Chelsea and Manchester City.
Nevertheless, Liverpool’s profit from player sales more than doubled in 2024-25, from £ 22 million to £ 53.3 million, their best since 2018. The club’s squad cost was £ 807 million and the cost of the regulars in the team (more than a third of appearances), came to almost £ 600 million. Transfermarkt values the Liverpool squad at £ 878 million. The Liverpool squad of 2024-25 was very cosmopolitan, with players from 16 different countries across Europe, South America, Africa and Asia.
In 2024-25, Liverpool made a pre-tax profit of £ 15.2 million, a healthy turnaround year-on-year when they lost £ 57 million. From 2019-20 to 2023-4, they made losses in all but one season. The club’s net debt again touched £ 300 million.
Liverpool may have been inconsistent in 2025-26, but their involvement in the Champions League (they face Galatasaray in the last 16) and pursuit of a top four placing should have a positive effect on their financials for the current season. Which means more records could be created in a year’s time.
Game of the People was founded in 2012 and is ranked among the 100 best football websites by various sources. The site consistently wins awards for its work, across a broad range of subjects. [View all posts by Neil Fredrik Jensen](https://gameofthepeople.com/author/georgefjord/)