10th March 2026
March 10 – Arsenal have signed a new multi-year partnership with security firm ADT, bringing the brand into football sponsorship for the first time as the club’s Official Community Security Partner.
The agreement covers both the men’s and women’s first teams and will see ADT integrated across Arsenal’s digital ecosystem, including the recently launched Arsenal app. The partnership will also extend into community activations and matchday experiences throughout the season.
The collaboration will be rolled out through a variety of educational initiatives and fan engagement opportunities tied to ADT’s smart home security products, as the company looks to connect with Arsenal’s global audience while reinforcing its presence in the UK market.
Jake Beecroft, UK General Manager at ADT, said: “Arsenal is more than a football club, it’s a pillar of its community. Our partnership is built on shared values of protection, trust, and making a meaningful difference. Together, we aim to help supporters and local families feel safer and more supported, both on matchdays and every day.”
Arsenal’s Chief Commercial Officer Juliet Slot added: “We’re delighted to welcome ADT as our Official Community Security Partner. They are a brand that share our deep connection with community, with their support and investment helping to drive our ambition to win major trophies.”
Those major trophies seem to be edging closer to Arsenal’s grasp. The Gunners are in the driving seat for the Premier League title, seven points ahead of Manchester City – who have a game in hand. They were also seeded into a favourable half for the Champions League knockouts in last week’s draw – with Liverpool, Manchester City, Real Madrid, Bayern Munich, PSG and Chelsea all seeded in the other half.
They will face Manchester City in the EFL Cup final on the 22nd of March and were drawn to face Championship side Southampton in the quarter finals of the FA Cup in last night’s draw.
First, though, Arteta’s side must travel to Germany for the first leg of their Champions League Round of 16 tie against Bayer Leverkusen on Wednesday.
Contact the writer of this story, Harry Ewing, at [moc.l1773138557labto1773138557ofdlr1773138557owedi1773138557sni@g1773138557niwe.1773138557yrrah1773138557](javascript:;)