The Friedkin Group are demonstrating another clever use of the Hill Dickinson Stadium to increase Everton’s revenue streams.
At the weekend, Everton will be showing a live stream of their away game against Arsenal from the Hill Dickinson Stadium.
The new stadium has been a game-changer for the club, with the Hill Dickinson Stadium improving Everton’s finances considerably.
What do you miss most about Goodison Park after months in the Hill Dickinson Stadium? 🥺
The new stadium has surpassed all expectations so far 🔥
Gary Neville quote on Goodison Park's shaky gantry.
Credit: Getty Images/Matt McNulty.
But The Friedkin Group are demonstrating that it is not just big ticket events that are being utilised to bring more money into the club.
Everton v Burnley - Premier League
Photo by Alex Livesey/Getty Images
Everton screening Arsenal game at Hill Dickinson Stadium
Everton will host numerous sporting events at the new stadium that will drive income into the club on Merseyside.
However, the Friedkins are also contributing to the inflow of revenue through events such as screening away games.
How would you rate The Friedkin Group’s first year at Everton? 👏
Angus Kinnear quote on Everton owners The Friedkin Group.
Credit: Getty Images/Vivien Killilea.
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Everton announced the Trinity Place Cafe would be hosting fans at the Hill Dickinson Stadium to watch the away trip against Arsenal.
Event / Deadline Time
Cafe Opens 4:00 PM
Kick-off 5:30 PM
Kitchen Closes 6:30 PM
Last Orders 7:30 PM
Café Closes 8:00 PM
Food and beverages will be served well ahead of kick-off, allowing fans to settle in before the match in north London gets underway.
Speaking to Everton News, finance expert Adam Williams shed light on the decision to screen Saturday’s game on the Liverpool docks.
“You have to sweat the asset to get maximum return on investment, and that means opening the Hill Dickinson Stadium as frequently as possible,” Williams told Everton News.
“They’ll sell more refreshments and be able to get better deals with suppliers on the back of that. At the same time, you’re creating another touch point with fans, getting them to the stadium even when Everton aren’t playing at home.”
Everton no longer fear PSR, with the new owners and stadium combining to make the club much more financially stable.
Events such as the one on Saturday are an instant win for the club, with the state-of-the-art stadium being used even on a day when Everton are not playing at home.
Everton hope to expand on Nelson Dock to increase revenue
The Friedkins have big plans for Everton, with their aspirations of expanding beyond Bramley-Moore Dock in the future.
“I think this is the Friedkins’ hopes for not just the Hill Dickinson Stadium but the whole complex, including Nelson Dock next door – though they need to get that deal over the line first,” Williams added.
It is believed that the Friedkins mainly wanted to buy Everton because of the new stadium and the financial possibilities that could unlock for the club.
Nelson Dock, next door to Everton's Hill Dickinson Stadium at Bramley Moore Dock
Nelson Dock, next door to Bramley Moore Dock Credit: Paul Ellis/AFP/Getty Images
“They want the whole waterfront area to be a mixed-use complex that acts as a hub for supporters – and gets them to open their wallets as much as possible. Striking the right balance between maximising income without alienating fans or over-commercialising the club is key here.
“But if the Friedkins are successful, the club itself could even act as a loss leader for a wider property play.”
Everton plan to develop Nelson Dock as it will increase the possibilities for the owners to squeeze every penny out of matchdays.
However, it could also open other doors for the club to profit outside of matchdays on Merseyside.
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