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How much Liverpool could earn from USA pre-season tour

Image Credits: Imago Images

Liverpool are heading back Stateside in the summer of 2026 for pre-season, with a three-game tour that underlines both their global pulling power and the Premier League’s growing obsession with the US market.

Arne Slot’s side will face Wrexham, Sunderland and Leeds United in a mini-series of all-British clashes on American soil, giving fans across the Atlantic a rare chance to see a near full-strength Reds squad up close just weeks before the 2026/27 campaign kicks off.

The tour begins on Saturday, July 25, when Arne Slot’s side take on Sunderland at GEODIS Park in Nashville, then four days later, on July 29, Liverpool head north-east to New York, where they will face Wrexham at the famous Yankee Stadium.

The trip then concludes on Sunday, August 2, as the Reds move on to Chicago to meet Leeds United at Soldier Field

With fellow “heritage” clubs Leeds and Sunderland involved alongside Hollywood-owned Wrexham, every game is likely to sell out, while broadcast and streaming deals should ensure Liverpool’s brand is beamed into millions of American homes. That cocktail of ticket income, appearance fees and commercial opportunities is precisely why the club’s hierarchy sees the US as a key growth market heading into the new season.

Football finance expert Kieran Maguire believes tours like this can be lucrative for clubs of Liverpool’s stature, especially when they are organised with sponsors and broadcasters in mind:

“Liverpool’s strategy is to surf the wave of interest in football in America, especially if the US national team does reasonably well at the World Cup,” Kieran Maguire said to Rousing The Kop.

“Or, if players like Mac Allister or Alisson are successful with Argentina or Brazil, their profile rises too.

“Them visiting the US is a strange one this time around. I would have expected them to go to Asia to capitalise on the links with Standard Chartered given the potential for football fatigue in the States after the World Cup.”

“The Premier League Summer Series tournament that has been hosted in the US has not been a success overall. But there will be huge interest, especially if Wrexham are promoted. There are American links to three of those clubs in total.”

“There is a geographical breakdown in the accounts – of their £703m of revenue, £23m came from the rest of the world. That will be a combination of commercial income and pre-season tours.”

He then added that the Anfield club can expect to earn in excess of £10m going by Manchester United’s documented figures:

“Manchester United have documented how they can expect £10m-plus from a pre-season tour in the US, and I would expect Liverpool to do similar numbers.”

The footballing benefits of a high-quality pre-season are obvious, but as Maguire points out, the financial boost from taking Liverpool to the US again could be just as important.

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