Travis Kelce is the new face of Six Flags theme parks. The NFL star signed a deal to serve as the company’s nationwide Brand Ambassador. This news follows his 2025 investment in the brand. Kelce is part of a group that bought a 9% stake in the company.
The Kansas City Chiefs tight end will create digital content for his social media pages. He will also appear in marketing ads and join fan events at the parks. This partnership comes after the 2024 merger between Six Flags and Cedar Fair.
Kansas City Chiefs, Travis Kelce
Feb 13, 2026; Pebble Beach, California, USA; Kansas City Chiefs tight end Travis Kelce acknowledges the crowd on the 10th hole during the second round of the AT&T Pebble Beach Pro-Am golf tournament at Pebble Beach Golf Links. Mandatory Credit: Kiyoshi Mio-Imagn Images
Six Flags CEO John Reilly is excited about the deal. Reilly said, “Travis Kelce has been a lifelong fan of Six Flags, having grown up going to some of our most iconic parks with family and friends, so he is a natural ambassador to represent the Six Flags brand across North America.”
JUST IN: NFL star Travis Kelce will serve as Brand Ambassador for Six Flags theme parks nationwide.
Today, Six Flags announced that Kelce will share digital content across all of his social media platforms, engage with fans through branded experiences, and participate in… pic.twitter.com/1c10Auce0w
— Marcus Leshock (@marcusleshock) March 12, 2026
The company wants to reach a new generation of fans. They are building more rides and attractions to keep guests happy. Kelce grew up visiting parks in Ohio, such as Cedar Point. He has many memories of riding roller coasters with his family.
Kelce shared his excitement about the new role. Kelcesaid, “Six Flags parks were a hallmark of my childhood and the scene of some of my most fun and cherished memories, and I’m excited to team up with the company as it enters its next chapter.”
The company recently sold 7 parks to EPR Properties for $331M. This move helps the company focus on its best locations. Kelce will help promote these top parks to his millions of followers.
Fans can expect to see Kelce at various parks during the 2026 season. His role is to build brand excitement. The deal makes Kelce a key player in the theme park industry.
Skip Bayless criticizes Travis Kelce’s return to Chiefs
Skip Baylessvoiced strong doubts about Travis Kelce returning to the Kansas City Chiefs for the 2026 season. The analyst believes the 36-year-old player has hit a wall physically. He noted that Kelce seems slower on the field lately.
Bayless also suggested that Kelce is less focused on football. He pointed to the player’s high-profile relationship and media interests as distractions. According to Bayless, the tight end talks more than he can perform now.
Despite these criticisms, Kelce signed a 1-year, $12 million deal. He could earn up to 15,000,000 dollars with bonuses. This will be his 14th season with the team.
Kelce finished the 2025 season with 76 receptions and 851 yards. These numbers are lower than his past seasons. The Chiefs missed the playoffs last year. Kelce told reporters he wants to run it back with Patrick Mahomes. He remains motivated to play even as critics like Bayless suggest he should retire.