NASHVILLE, Tenn. (WSMV) - The Tennessee Titans revealed a new look for the franchise Thursday with new logos and uniforms.
The Titans said the new look was “inspired by the voices and passion of Titans fans, players, alumni and neighbors.”
Tennessee’s new logo, “The Shield,” features Titans blue, white and red along with the team’s familiar tri-stars.
Another mark, “The Football,” gives a nod to Nashville and the state, with the letters “T” and “N” blended into a vertical arrangement.
Tennessee Titans reveal new logos, uniforms
Tennessee Titans reveal new logos, uniforms(Tennessee Titans)
There are also multiple other marks that include a handcrafted script wordmark.
Tennessee Titans reveal new logos, uniforms
Tennessee Titans reveal new logos, uniforms(Tennessee Titans)
“We are incredibly proud to unveil this new look for the Tennessee Titans,” said Titans controlling owner Amy Adams Strunk. “Our uniforms and logo represent the strength of our history, the passion of our fans, and the bold future we’re building together. Today is about honoring over 65 years of our organization while confidently stepping into the next chapter, and I couldn’t be more excited for our players, our city, and our fans to wear this identity with pride.”
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The Titans said the new uniform features some of the franchise’s “most iconic aspects of heritage.” The uniforms are described below:
At home in Nashville, the Titans primary jerseys will don the distinctive Titans blue, with “TITANS” emblazoned across the chest. The chest font draws inspiration from traditional woodblock printmaking – a tribute to the city’s creative spirit – while the numbers echo classic collegiate design.
On the road, white jerseys will carry the “TENNESSEE” name, ensuring the team represents the state everywhere they play.
The Tennessee Tri-Star can be found in navy in the tab at the back of the uniform and on the side panel underneath the arm.
Inside every jersey, a simple “WE” tag is stitched, a rallying cry for the team that emphasizes a “we over me” mentality.
The iconic stripe of the team’s past was infused with Nashville’s deep roots in music and is now the 6-String Stripe, represented on the pants, sleeve, and helmet.
The Titans said a limited supply of jerseys and new team merchandise is available online now and at the Titans Team Store in Nissan Stadium starting at 10 a.m. Friday, March 13. More gear will be arriving later this spring and summer.
“From the beginning, we approached this process with tremendous care and pride, knowing how much the Titans identity means to our fans and to the state of Tennessee,” said Titans President and CEO Burke Nihill. “Every element of these uniforms was thoughtfully considered — from the Titans blue and Tri-Star to the new 6-String Stripe that celebrates Nashville’s deep musical roots. We wanted to honor the history that defines this franchise while creating something that reflects who we are today and where we’re going. The result is a uniform that represents our team, our city, and our state with authenticity and pride.”
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