Liverpool FC and adidas are launching a new collection inspired by the club’s 1995/96 away kit.
The Bringback range will be promoted through a 3-part campaign film, set inside a retro sports store, named “Fowler’s Sports” and features Robbie Fowler and Steve McManaman alongside Virgil van Dijk, Jeremie Frimpong, Florian Wirtz, Mia Enderby and Grace Fisk.
The 3 films will be available through the Liverpool YouTube channel.
The Bringback range includes training wear, shorts, sweatshirts, t-shirts and a reissue of the 95/96 away shirt. Each are in the green, black and white colour palette, with the original club crest and Carlsberg sponsorship.
An experiential campaign is running today in its Liverpool stores with DJs and a limited edition Fowler’s Sports carrier bag.
READ MORE – adidas returns as Liverpool FC’s kit partner
Liverpool returned to adidas as its official kit partner in August last year. Appropriately enough its the third time in the club’s history that its partnered with the 3 stripes. That included from 1985-1996 and then again from 2006 to 2012.
The Carlsberg sponsorship is the longest running partnership in Premier League history, spanning more than 3 decades.