The Tennessee Titans are making a reset from every corner of the franchise heading into the 2026 season. After a 3-14 finish in 2025, last in the AFC South and near the bottom of the NFL, the team is undertaking a significant roster and coaching staff overhaul.
The 2025 season was a failure on both offense and defense. Head coach Brian Callahan was fired midseason, leading to a complete front-office overhaul this spring.
To lead the rebuild, Tennessee hired Robert Saleh as head coach. They are also looking aggressive in free agency, signing several veteran pieces to support second-year quarterback Cam Ward.
With a new stadium under construction and a roster in transition, the Titans are committing to a total franchise reset that extends to their branding and identity. But many on social media find the branding change quite fishy.
Titans unveil new redesigned logo with cinematic video
On Friday, the Titans posted a two-minute cinematic video to X — with Ward’s name on the back of a jersey front and center — simply captioned “Showtime.” It hit over two million views within 24 hours. The rebrand is officially out now.
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Tennessee Titans new head coach Robert Saleh, center, poses with his family, including wife, Sanaa Saleh, and youngest child, Robert Jr., after the new head coach’s introductory press conference at Ascension Saint Thomas Sports Park in Nashville, Tenn., Thursday, Jan. 29, 2026.
Their newly redesigned logo features a “T” surrounded by three stars atop a blue backdrop within white and red circles. The color palette has now been trimmed down to four: white, red, “Titans blue,” and navy. And the new logo, called “The Shield,” features Titans blue, white, and red alongside the team’s familiar tri-stars.
Showtime pic.twitter.com/LQTvkN3in5
— Tennessee Titans (@Titans) March 13, 2026
It pays homage to the Luv Ya Blue Days in Houston, mixed with their nearly 30 years in Tennessee. Burke Nihill, President and Chief Executive Officer of the Titans, said, “We wanted to come up with something that took the best parts of all of that and bring it together in a way that makes sense.”
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So, initially, it looked something like the Houston Oilers. But soon, it is inspired by the Miami Dolphins.
NFL fans call Titans’ new theme a Dolphins copy
So, the thing is, a large chunk of the Titans community wasn’t seeing Oilers throwbacks. They were seeing Dolphins jerseys in a different color, and they were blunt about it.
One fanwrote, “So now it’s just a T with a circle… Yall literally got Dolphins jerseys with red instead of dark orange.”
Anotheradded, “Not a Texans or Titans fan but other than the powder blues they basically copied the garbage modern-day Dolphins uniforms.”
A thirdshared, “Look like the Dolphins honestly, just with a different color palette.”
The fourth onepenned, “I wasn’t sure 3 stars was associated with the Titans. Guitar strings represent Nashville so I can somewhat see that. And the Titans T was modified. These jerseys 100% represent the Oilers.”
Another Titans fanremarked, “Nobody calls it a Dolphin color.”
Just to recap, this is the ninth helmet the franchise has worn since starting as the Houston Oilers in 1960, and its fourth rebrand since moving to Nashville in 1998. Whether the new look is a sharp Oilers tribute or a Dolphins knockoff is up for debate, but it’s clear the Titans are done playing it safe