Dallas Cowboys cheerleader, Reece Weaver, is teaming up with Halara for a new collaboration designed to celebrate comfort, confidence and movement.
"As a dancer, movement is everything to me," Weaver said in a statement announcing the partnership. "I chose the styles I genuinely reach for every day-pieces that make me feel supported, confident, and free to move. When you feel comfortable in what you're wearing, you can truly dance your way through anything."
The Halara x Reece Weaver Edit, launching March 16 exclusively on Halara.com, features a curated selection of 50 pieces personally chosen by Weaver. The collection highlights versatile athleisure staples designed to support everyday movement from studio sessions to errands and everything in between.
Weaver made a name for herself as a professional dancer, becoming one of the most recognizable cheerleaders in the NFL. But, the performer has also established herself as a lifestyle creator on social media, offering followers glimpses into her daily life and beauty routines. Her partnership with Halara was a natural fit, celebrating her passion for movement in all forms, whether that means navigating busy workdays, traveling, running errands or stepping into the studio.
Dallas Cowboys Cheerleaders attend America's Sweethearts: Dallas Cowboys Cheerleaders in 2025. (Photo by Jason Mendez/Getty Images for Netflix)
"I do think that as Dallas Cowboys cheerleaders, or just NFL cheerleaders in general, people still maybe don't think or see us as athletes in a sense," Weaver said in a 2025 interview with TODAY. "But I think the world now is starting to see, like, 'Oh no, these girls are really strong and really athletic, and it takes a lot of grit to do what they do.'"
Priced between $30 and $80, the collection aims to make Weaver's favorite Halara essentials accessible to shoppers. The edit includes several of Halara's signature styles, including its SoftlyZero Active Dresses, UltraSculpt leggings and Flex Denim. The pieces were created to facilitate easy movement through daily routines, remaining comfortable, stretchy, and supportive.
Halara and Weaver say the partnership reflects a shared belief that movement should feel joyful, authentic and accessible. As part of the collaboration, Weaver will also work with the brand on a series of videos showcasing how the pieces can be styled for both everyday wear and active moments.
The dancer will additionally appear at select Halara events throughout the year as the brand continues to promote the collection.
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