Watch out, George Gervin. And Val Kilmer. Bears quarterback Caleb Williams is “The Iceman” — and he wants to protect his nickname.
Williams submitted four trademark applications on Monday related to his moniker: one for the name, another for a logo surrounding the name, and two more silhouettes that mimic Williams’ Michael Jordan-esque pose as he completed a pass to Rome Odunze in the Bears’ playoff win against the Packers.
A search of the U.S. Patent and Trademark Office shows Caleb Williams Inc.’s “Iceman” applications for sporting goods, footballs, sweatshirts, T-shirts, hats, jerseys, jackets, vest, water bottles, mugs, bags, backpacks, luggage, sunglasses, posters and downloadable trading cards.
Williams has already filed trademark applications for his name, initials, bear claw logos and other quarterback images.
Williams earned the nickname for his performances late in games, and encouraged with a trademark celebration: rubbing his biceps with his opposite hands, as if he were cold. Williams said he drew inspiration from Chelsea soccer player Cole Palmer’s celebration.