Sean McVay, Los Angeles Rams
Getty
Los Angeles Rams head coach Sean McVay looks on against the Seattle Seahawks.
The Los Angeles Rams were looking to make significant changes that would impact the rest of the league, and they seemed to be in a position to do so, particularly with the recent news for head coach Sean McVay.
However, after a noteworthy change of plans, Kroenke Sports Entertainment (i.e., Rams) president Kevin Demoff clarified the team’s position, drawing attention.
His remarks followed an endorsement of another initiative that also fits the Rams’ M.O.
Rams’ Kevin Demoff: Polarizing Call ‘Not Forgotten’
Kevin Demoff, Los Angeles Rams
GettyLos Angeles Rams president Kevin Demoff looks on during pregame warmups before facing the Tennessee Titans.
McVay and the Rams sought rules reforms following their loss to the Seattle Seahawks in Week 16 on “Thursday Night Football.” Pro Football Talk’s Mike Florio noted that the Rams suggested a 40-second limit on the review after more than 100 seconds passed during the game.
However, the Rams “withdrew” their proposals, according to The Washington Post’s Mark Maske.
Demoff responded to the report, suggesting that the fight over the issue is not over yet.
“Withdrawn but not forgotten Demoff posted on X in response to Maske’s report on March 19. “In today’s NFL you can pick up a ball after a play is whistled incomplete, turn around with it and walk back towards midfield and four minutes later have it count for two points [thinking face and shrugging emoji].”
Withdrawn but not forgotten in today’s NFL you can pick up a ball after a play is whistled incomplete, turn around with it and walk back towards midfield and four minutes later have it count for two points 🤔🤷♂️ https://t.co/vkybHUvz9y pic.twitter.com/oh2Evps3y8
— Kevin Demoff (@kdemoff) March 19, 2026
“The Los Angeles Rams withdrew their rule- change proposal related to the crazy two-point conversion that the Seattle Seahawks scored against them during a key game late last season, according to two people familiar with the matter,” Maske reported on X on March 18.
“The Rams’ proposal apparently would have addressed both a team’s ability to advance a backward pass and the allowable amount of time before a replay review could commence.”
Florio noted the Rams would have had trouble getting the issue to pass.
“The proposals likely would have had a hard time getting to 24 votes, which could be the most obvious explanation for the withdrawal,” Florio wrote. “Either way … it’s not something that will happen very often. And the coaching point remains clear: If there’s a loose ball in the playing field, pick it up.”
Rams Avoid Putting Sean McVay in Conflicting Situation
Sean McVay, Los Angeles Rams
GettyLos Angeles Rams head coach Sean McVay looks on against the Atlanta Falcons.
Despite Demoff’s stance, the Rams have done McVay a favor. Demoff’s framing mirrors that of McVay. McVay was visibly frustrated by the ruling on the two-point conversion that ultimately led to a costly loss for the Rams.
“I’ve never quite seen anything like what happened on the 2-point conversion, where you’re lined up to kick off, then they say it’s a fumble because they had the clear and obvious recovery. Now, you tack it on, you make it a 30-30 game. Very interesting. Didn’t get clear explanation of everything that went on, just because of some of the timing of it,” McVay told reporters postgame.
“I’ve never seen anything–or never been a part of–anything like that, and I’ve grown up around this game. I’m not making excuses. We don’t do that. I don’t believe in that. It doesn’t move us forward. But we do want clarity and an understanding of the things that we can do to minimize that when we rejected the 2-point conversion.”
The Rams indeed submitted their proposals.
They also seemed to have a leg up on getting their goals accomplished. McVay is a member of the NFL’s competition committee and has been since 2024.
With the Rams withdrawing their proposal, McVay avoids any potential conflict of interest claims. The play cost the Rams, but it is otherwise rare in the NFL. That is likely part of why it would have had a hard time passing a vote.
Rams President Supports Browns’ Initiative
Les Snead, Los Angeles Rams
GettyLos Angeles Rams general manager Les Snead recalls a story about the time the team shared a Seattle hotel with a furry convention.
The Rams’ decision is not the only one that could significantly impact McVay. Demoff also showed support for the Cleveland Browns’ push. It would allow teams to trade draft picks up to five years into the future.
There was strong pushback about executives mortgaging a future they might not be part of. Not from Demoff. He supported the idea as it relates to Rams general manager Les Snead.
Demoff suggested the situation was already at that point, given the use of void years.
“We are one week into the NFL league year and teams already have $1.1 billion of dead money on their books!” Demoff posted in response to the Palm Beach Post’s Joe Schad’s complaint to that effect. “I’m not sure allowing teams an extra two years of picks to trade is any more irresponsible in mortgaging the future.”
The Rams have benefited from trading picks in future years, including two of the biggest blockbusters in their recent history.
They used one to acquire Matthew Stafford from the Detroit Lions in 2021. They got one from the Atlanta Falcons during the 2025 draft. That allowed them to use their own to land Trent McDuffie from the Kansas City Chiefs this offseason.
There are other examples between those deals, too.
However, Demoff, McVay, and Snead offer the Rams stability. That makes taking risks, such as those trades, less radical. They are the ones expected to navigate the fallout.