20th March 2026
March 20 – Arsenal has confirmed a new multi-year partnership with online financial trading platform HFM which becomes an Official Global Partner for the Premier League Champions in waiting.
The deal gives HFM a broad package of rights, including matchday branding at the Emirates Stadium and visibility across the club’s digital platforms, as well as access to players and club channels for content and campaigns purposes which are expected to roll out later this season.
“This partnership marks an exciting milestone for HFM as we align with one of football’s most iconic clubs,” said chief marketing officer Efthymios Mesis. “Trading and elite sporting performance are both driven by strategic thinking, resilience and the ability to perform under pressure. Through this collaboration, we look forward to creating meaningful global engagement opportunities that reflect our shared commitment to excellence and long-term growth.”
Arsenal see it as a natural fit within their commercial portfolio.
“They are a market leader in their field with a strong focus on innovation and long-term success and support our ambition to win major trophies. Partnerships built on shared values help us deliver the best experiences for our supporters around the world, we look forward to working together,” said chief commercial officer Juliet Slot.
There is a growing feeling that Arsenal’s stock is close to an all-time high, with the Gunners firm favourites to lift the Premier League trophy in May and also expected to go deep into the UEFA Champions League.
Having moved past Bayer Leverkusen 3-1 on aggregate in the Round of 16 after qualifying top of the group table, the Gunners will meet Sporting CP in next month’s Quarter Finals.
In the Premier League, Arsenal are nine points clear of Manchester City with seven games left to play – making them a more than likely to win the league even with City’s game in hand. First, the two sides must meet in Sunday’s Carabao Cup final at Wembley for a chance at the first silverware of the season.
Contact the writer of this story, Harry Ewing, at [moc.l1774013327labto1774013327ofdlr1774013327owedi1774013327sni@g1774013327niwe.1774013327yrrah1774013327](javascript:;).