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The NFL’s broadcast partners seem split on the league’s price hike asks

We think we’re paying, you know, a market price for the NFL today. The prices were renegotiated only 3 years ago. They went up, I think, over 100% 3 years ago. We think our current pricing is at market. To the extent that there was any incremental cost for that NFL programming, I think the key thing for people to realize, that incremental cost would flow through to local affiliates, to our distributors, and ultimately, to consumers and the fans.

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