There’s a lot to like about the NBA going into its all-star extravaganza this weekend at the Intuit Dome in Inglewood, California, including the technical genius of the host venue. Television ratings for the association continue to surge on the strength of its new media partnerships with ESPN/ABC, Amazon Prime and NBC/Peacock. NBC is back in the fold for the first time since 2002, marking its return last week with a Sunday night doubleheader that averaged 3.7 million viewers and a marquee game between the New York Knicks and Los Angeles Lakers that drew an average national audience of 4.5 million Americans. What’s more, the NBA seems ready to expand to Las Vegas and return to Seattle. It gets new media and has proved it again by inviting more than 200 global content creators to Los Angeles for the all-star weekend’s tech summit. All of that is good stuff.