In the age of social media, fan accounts and influencers have taken over in many ways. The Cleveland Browns even had a few of them working versions of public relations for them during the 2025 NFL season. Not a lot of good PR came out of [a 5-12 season](/cleveland-browns-nfl-draft/119586/browns-2026-nfl-draft-order-is-set-for-now).
While the Steelers ended up clinching the AFC North before getting shellacked by the Houston Texans in the Wild Card round of the playoffs, the Browns upset in Week 17 was supposed to lead to one of those Pittsburgh fan account/influencer types to deactivate their account.
As Cleveland’s official account reminded everyone, that didn’t happen, and “PickensBurgh” lives on:
Not only does the account live on, but the user hasn’t changed his handle despite WR George Pickens having been traded to the Dallas Cowboys last offseason.
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* [Cleveland Browns Discussion](/cleveland-browns-discussion)