Super Bowl LX generated the exact revenue and global attention that the NFL expected. The Seattle Seahawks dominated the New England Patriots 29-13, holding them scoreless through the first three quarters behind their “Dark Side” defense. They held Patriots quarterbackDrake Maye all night, recording six sacks and forcing three turnovers.
Another surprise was running back Kenneth Walker’s MVP win after rushing for 135 yards on 27 carries, because normally a wide receiver or quarterback wins this award in the most Super Bowls.
And the halftime guest Bad Bunny brings the rest after months of long controversy. He made history as the first halftime performer to sing primarily in Spanish at the most-watched sporting event in the country. It alone averaged 128.2 million viewers and generated over 4 billion views on social media platforms within the first 24 hours.
Feb 9, 2026; San Francisco, CA, USA; A NFL Wilson Duke official football with Super Bowl 61 (LXI) logo at the Super Bowl LX host committee handoff press conference at Moscone Center. Mandatory Credit: Kirby Lee-Imagn Images
Feb 9, 2026; San Francisco, CA, USA; A NFL Wilson Duke official football with Super Bowl 61 (LXI) logo at the Super Bowl LX host committee handoff press conference at Moscone Center. Mandatory Credit: Kirby Lee-Imagn Images
Now, with the confetti from Levi’s Stadium already over, the league is locking in the next cool destination for its biggest stage.
Fans react after NFL decides Super Bowl host city for 2029
NFL owners are expected to select Las Vegas as the host city for Super Bowl LXIII after the 2028 season, with a vote set for next week’s annual league meetings in Phoenix, according to ESPN’s Adam Schefter. One source called the return to Allegiant Stadium a “matter of formality.”
The site for Super Bowl LXIII is now set to be voted on at next week’s NFL owners meetings, and it is now expected to return to Las Vegas. It’s a “matter of formality,” one source said. pic.twitter.com/fiqprUxx4Q
— Adam Schefter (@AdamSchefter) March 25, 2026
Just to recap, Las Vegas first hosted the Super Bowl in 2024, drawing a reported 330,000 visitors and generating $1 billion in economic impact for the city, including $877 million in gross visitor spending.
Allegiant Stadium has also become a major financial success. For two years straight, Billboard named it the top-grossing venue in the U.S. It is already scheduled to host the College Football Playoff National Championship in 2027 and the Men’s Final Four in 2028.
After the 2024 Super Bowl, Commissioner Roger Goodell told the city the league looked forward to returning. So, it is safe to say, Las Vegas is no longer a trial run but has become a permanent fixture for the NFL.
It is worth mentioning that Super Bowl LXIII would be the second time Allegiant Stadium hosts the game since it opened in 2020. And with this move, the Las Vegas Raiders could become only the third team in NFL history to win a Super Bowl on their home field.
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“Las Vegas is the only place that can handle this much craze and crowd properly. It was already expected… Truly a matter of formality only because the city is made for these big moments,” one fanwroteon X.
Another fanclaimed, “Vegas and Nola could swap hosting it every year and we’d be cool with that.”
A third oneadded, “Vegas becoming a regular Super Bowl spot now.”
But not everyone is on board with one userpenning, “The NFL’s pathetic decision to return the Super Bowl to Las Vegas proves they care nothing about true football tradition and everything about filling their pockets with dirty gambling cash from a city full of vice.”
Not to mention that one billion economic argument is hard to ignore. For some, however, no amount of visitor spending changes the fact that the league’s priorities have shifted toward entertainment and gambling hubs.
Whether the owners care about this debate is unclear, but the upcoming vote in Phoenix suggests the decision to return to Las Vegas is already a done deal.