If the Sky Blues are to take that step, with Lampard still calling the shots, then big money would need to be invested in the summer transfer window - with the likes of Sunderland and Leeds showing in 2025-26 what can be achieved through shrewd recruitment.
Morrison, who spent two years with Coventry between 2008 and 2010, went on to say: “The chairman has to spend money. If he doesn’t spend money, it’s going to be a long season and an unhappy manager. You’ve got to go and invest. As much as the players who have brought you up have done a brilliant job, you need a big squad to compete in the Premier League. The jump from the Championship to the Premier League is massive.
“You’ve seen how Sunderland have spent money, Leeds have spent money. Both of those teams look like they’re going to survive this season - well, Sunderland have definitely survived. Leeds are still in the mix but I still think they’ll be all right. And you have to spend money to compete with these big clubs. Sunderland recruited outstanding and now they’re in the top half of the table. It’s been an outstanding season. So yeah, if Coventry get promoted, I think they know they’ll have to spend some money.”
Coventry have seven games left to take in this season. The first of those will see Derby make a short trip from the East to West Midlands on April 3. Lampard’s side are sat nine points clear at the summit, and 11 clear of Ipswich in third - meaning that they are just a few positive results away from wrapping up automatic promotion.