The NFL is expanding its massive outreach once again, but this time its new endeavor involves a professional flag football league.
Flag football is quickly rising after recent events have popped up to hype the sport ahead of the 2028 Summer Olympics. Meanwhile, the NFL’s natural connection to the sport could have a major impact on the game at lower levels, including high school, college and more.
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The NFL revealed Monday that it is partnering with TMRW Sports to create a new professional flag football league. Celebrity investors like Tom Brady, Peyton Manning, Alex Morgan, Billie Jean King and more have backed the new NFL endeavor.
NFL partners with @TMRWSports, world-class investors and athletes to launch new professional Flag Football league. pic.twitter.com/xBqiWR8BsT
— NFL (@NFL) March 30, 2026
The NFL has plans to unveil men’s and women’s professional leagues to build on the flag football craze.
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The Fanatics Flag Football Classic recently shined light on the emerging sport ahead of the 2028 Summer Olympics. The Los Angeles Games will debut the sport at the international level, which marks a huge opportunity for current Team USA players and NFL stars aiming to compete.
However, Pat McAfee was quick to rip some of the current NFL players that competed at Brady and Fanatics’ event. Team USA beat several NFL-driven teams that included Brady, Jalen Hurts, Joe Burrow, Saquon Barkley and Stefon Diggs.
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“As the flag football movement continues its explosive global growth, a professional flag league completes the pathway for elite athletes to compete at every level of the game, from youth to high school and college, to the Olympic stage, and now professionally,” said Troy Vincent Sr., NFL Executive Vice President of Football Operations.
The league estimates that nearly 20 million players play flag football internationally. Meanwhile, that number could soar by 2028 with the exposure that the Olympics will provide.
Founders FFC quarterback Tom Brady against Logan Paul of Wildcats FFC at the Fanatics Flag Football Classic. Mandatory Credit: Kirby Lee-Imagn Images
The league estimates that nearly 20 million players play flag football internationally. Meanwhile, that number could soar by 2028 with the exposure that the Olympics will provide.
Meanwhile, nearly four million of those players reside in the United States as the game continues to gain support. The NFL is also making a conscious effort of pushing women’s flag football after the NCAA recently approved its own program.
TMRW already has a successful track record creating innovative professional sports products, most notably golf’s TGL. The indoor golf league has received massive support from PGA Tour professionals like Tiger Woods, Rory McIlroy and others.