The Super Bowl making a return trip to Las Vegas in 2029 has the area’s business and civic leaders excited for what’s to come.
Southern Nevada’s first Super Bowl held in 2024 at Allegiant Stadium, drew over 330,000 visitors and generated an economic benefit of over $1 billion, according to the Las Vegas Visitors and Convention Authority.
Having an encore event of that magnitude scheduled to occur in just three years’ time will greatly benefit the community according to downtown casino magnate Derek Stevens.
“When you have an event like what happened in 2024 coming back in 2029, this is great for our whole community,” Stevens on Monday at Allegiant Stadium after the NFL’s announcement. “From dealers to bartenders to restaurateurs to our overall community, this is a tremendous, tremendous opportunity.
“For Las Vegas to get the Super Bowl twice in five years is really amazing. Obviously, if you make a big investment, you’re probably going to get one. Getting two means you did something right.”
Vision coming to life
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When Allegiant Stadium was planned, the Raiders and the Las Vegas Convention and Visitors Authority outlined a number of major events that they would host, including the Super Bowl, WrestleMania, college football and basketball national championship games.
When 2029 rolls around, Las Vegas will have hosted each once of thse top-tier events, with the Super Bowl and WrestleMania twice.
Seeing the vision of the stadium continue to come to life has been unreal experience for Clark County Commission chairman Michael Naft.
“This was absolutely the vision when this place, I’m reflecting a lot today on the groundbreaking of Allegiant Stadium and being on the site of what is now this extraordinary building,” Naft said. “At that time, we knew we had only hoped that this type of event would be lured to Las Vegas because of this asset that this building has become. And boy, has that really come true.“I think it has come true not just because of the building, but the people who work in it, the men and women who run this town in hospitality, in our fire and police departments that make sure that we can have these successful events year after year, day after day.”
Gov. Joe Lombardo thanked the NFL for again choosing Las Vegas as the host site of the biggest event in American sports. He said as the city continues to deliver on its professional sports offerings, that big opportunities such as the Super Bowl continue to be secured.
“In the past week alone, the NBA announced it is exploring expansion to Las Vegas, and the NFL announced Las Vegas will host Super Bowl LXIII,” Lombardo said in a statement. “Las Vegas is the new sports capital of the world, and I look forward to bringing more events, economic growth, and opportunity to the hardworking Nevadans who make it the premier entertainment destination.”
Setting the standard
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MGM Resorts owns and operates several Strip resorts, including those properties that are walking distance from Allegiant Stadium.
“We’re thrilled to welcome the Super Bowl back to Las Vegas in 2029, another milestone that underscores the city’s global appeal and unmatched energy,” MGM Resorts president and CEO Bill Hornbuckle said in a statement. “Las Vegas continues to set the standard for world-class entertainment and hospitality, making it uniquely equipped to host an event of this scale.”
Raiders senior vice president, general counsel Justin Carley said the franchise keeps upgrading the nearly 6-year-old facility for big events such as the Super Bowl. Although the Raiders must keep the stadium as a state-of-the-art facility, as mandated by Senate Bill 1 (the law that provided $750 million in public funding to build the $2 billion building), the Raiders are happy to do so, knowing the return on investment.
Some of the upgrades planned for Allegiant Stadium before 2030 — many that will be done before Super Bowl 63 — include upgrading inside and outside video boards, updating the video surveillance system throughout the seating bowl, refurbishing the field tray of the natural grass field and replacing the public address system.
“If there are improvements that can be made for security or fan experience, access, wayfinding, all of that, we’re constantly doing it anyway,” Carley said. “So yeah, it’ll benefit the Super Bowl, but we want to do those things every year no matter what.
“We want to stay the best stadium on earth and you don’t do that being stagnant. Super Bowl or not, we’re going to try to stay the best.”
Looking to improve
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Leading up to Super Bowl 58 in 2024, the Las Vegas Super Bowl Host Committee was formed, which handled all aspects of the event from planning, operations and transportation. Naft said they will refer to that and the after-event report to see the area that they could better from the first Super Bowl the city hosted.
“I think there’s a lot that can be examined and reexamined,” Naft said. “Look at the hundreds of people that participated in the host committee last time I chaired the Transportation Committee of that event. And while we look to the years ahead and how we prepare for the 2029 Super Bowl, absolutely will be dusting off the playbook, looking at what went right.
“But also, yeah, what could we do better? What can we find because. … We’ve got a task of making the 2029 game the best Super Bowl that’s ever been held and I am fully confident that we’re going to do it.”
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