NEW YORK, April 1, 2026 /PRNewswire/ -- The Center for Employment Opportunities (CEO), the nation's largest reentry employment provider, today announced Game Plan for Opportunity, a national public awareness campaign, in partnership with the NFL's social justice initiative, Inspire Change.
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Game Plan for Opportunity visuals
Game Plan for Opportunity visuals
"When cheering for your team, you're not thinking about the background of the person sitting next to you. You're united by a shared love of the game. That spirit of connection is at the heart of Game Plan for Opportunity," said Sam Schaeffer, Chief Executive Officer at the Center for Employment Opportunities. "This campaign shows that we are more alike than different, and that, like the NFL Draft, people deserve to be evaluated based on their skills, preparation, and potential. This Fair Chance Month and draft season, CEO and the NFL are on the same team, championing the idea that fair chance hiring strengthens businesses and communities."
"Inspire Change was built on the belief that everybody deserves a fair shot and that the NFL has a responsibility to use its platform to make that real," said Trinity Monteiro, Senior Coordinator of Social Responsibility at the NFL. "CEO is proving at scale that connecting justice-impacted citizens to sustainable careers strengthens communities – exactly the kind of evidence-based, high-impact work we support."
Timed to the cultural momentum of the NFL Draft, Game Plan for Opportunity draws a compelling parallel between football's belief in potential and the importance of giving individuals a fair shot at meaningful employment. Using NFL fandom as a point of connection, Game Plan for Opportunity will produce a storytelling series that pairs justice-impacted and non-justice-impacted employees who share a love of football.
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About the Center for Employment OpportunitiesThe Center for Employment Opportunities (CEO) provides immediate, effective, and comprehensive employment services exclusively to people recently released from incarceration. For more information, visitceoworks.org.
About NFL Inspire ChangeInspire Change is the NFL's social justice initiative, aimed at reducing barriers to opportunity, particularly in underserved communities, and showcasing how the NFL family is working together to create positive change. For more information, visit https://www.nfl.com/causes/inspire-change/
**Contact:**Claire Gross, Sr. Manager of Public Relations
[email protected] | (646) 370-8292
SOURCE Center for Employment Opportunities