The Kansas City Chiefs know their fanbase. And on this year’s April Fools’ Day, they proved it again by leaning hard into one of the NFL’s most beloved sideline personalities to cook up one of the best pranks of the day.
Big Red’s mustache, his glasses, his whole look — it’s been iconic for over a decade. So when the Chiefs announced one could finally own it yourself, the internet had a moment, but it didn’t last long because it was April Fool’s.
Chiefs’ April Fools’ post promising to “rock Big Red’s signature look” goes viral
The official Kansas City Chiefs X handle posted a slick product graphic Wednesday morning, noting their fanbase can rock Big Red’s signature look on gamedays for only around $15.
Dec 14, 2025; Kansas City, Missouri, USA; Kansas City Chiefs head coach Andy Reid stands on the sideline during the fourth quarter against the Los Angeles Chargers at GEHA Field at Arrowhead Stadium. Mandatory Credit: Denny Medley-Imagn Images
Dec 14, 2025; Kansas City, Missouri, USA; Kansas City Chiefs head coach Andy Reid stands on the sideline during the fourth quarter against the Los Angeles Chargers at GEHA Field at Arrowhead Stadium. Mandatory Credit: Denny Medley-Imagn Images
Itread, “Introducing the highly requested Andy Reid Disguise! Now you can rock Big Red’s signature look on gamedays, for Halloween, or just around your house. Secure yours now for the low price of $15.87 before they’re gone.”
Introducing the highly requested Andy Reid Disguise!
Now you can rock Big Red’s signature look on gamedays, for Halloween, or just around your house. Secure yours now for the low price of $15.87 before they’re gone 🥸 pic.twitter.com/3cSKSe2SnV
— Kansas City Chiefs (@Chiefs) April 1, 2026
His disguise kit included glasses, a fake nose, and Reid’s signature mustache. However, it is worth mentioning that the $15.87 price tag was a nod to Patrick Mahomes’ No. 15 and Travis Kelce’s No. 87. Just to recap, it is the same number combo behind their 1587 Prime steakhouse in Kansas City. Subtle. Very chief.
But they thendropped the follow-up reply with “APRIL FOOLS 🤣🤭” in their own comment section and fans lost their mind.
One fanwrote, “I’m wearing this on draft day so everyone thinks I know what I’m doing.”
Another oneadded, “Oh man these would sell like crazy if the Chiefs would actually sell them.”
A third onepenned, “Not me looking for a link to purchase.”
The fourthclaimed, “Im Copping this rn!”
A fifth oneasked, “Why you gotta April Fool like that, was gonna ask if you shipping to India. But that was nice one!”
And a random X usernoted, “Be careful you might get sued with that price.”
Behind this off-field joke, things in KC are a bit more serious heading into 2026.
Reid confirmed that Patrick Mahomes isspending up to seven hours a day rehabbing at the facility following his season-ending injury.
While Mahomes and his camp insist he’ll be ready for Week 1, the timeline remains uncertain. To cover their bases, the Chiefs traded for former first-round pick Justin Fields from the New York Jets, costing the team just $3 million against the cap this season and significantly cheaper than the $10.5 million. Reidcalled him a “legitimate insurance policy” who can “go win games for us.”