Atletico Madrid president Enrique Cerezo has launched a blistering attack on the Spanish media amid ongoing speculation surrounding the future of Argentina international Julián Álvarez, who has been persistently linked with summer moves to Barcelona and Arsenal.
Speaking at a press conference ahead of Atletico’s La Liga fixture against Barcelona, Cerezo expressed frustration at the “relentless” transfer rumours involving the 26-year-old striker, insisting that speculation had crossed a line and become detached from reality. He was quoted: “You are crossing the line a little with Alvarez. He’s an Atletico Madrid player and has a long contract with the club.”
The president’s remarks come in the midst of intense media coverage suggesting that both La Liga giants and Premier League suitors are eyeing Álvarez as a marquee signing ahead of the summer transfer window. Barcelona are widely reported to view him as a potential long-term replacement for veteran striker Robert Lewandowski, who is nearing the later stages of his career.
However, financial constraints and Atletico’s firm stance on a high transfer fee have complicated Barca’s pursuit, with reports indicating that negotiations over a deal remain distant.
Meanwhile, in England, ARSENAL have also been linked with a move for the World Cup winner, with manager Mikel Arteta keen to bolster his attacking options after a season that exposed limitations in front of goal.
Reports in the British press have suggested the Gunners are prepared to step up their interest in Álvarez — though recent analysis also points to other Premier League clubs, including Chelsea, emerging in the conversation
Cerezo’s public rebuke underscores Atletico’s determination to silence speculation and protect one of their most valuable assets as the club pushes for domestic and European success late into the season. The striker, signed from Manchester City for a substantial fee, has contributed consistently this campaign, further intensifying interest from potential buyers.
However, the president’s comments also reflect broader tensions between Spanish clubs and national media outlets, where transfer narratives often escalate rapidly, sometimes ahead of substantive negotiations.
Cerezo’s warning aims to curb that trend and send a message that Atletico are not for turning — at least publicly
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