The Green Bay Packers will be the only NFL team without a naming rights deal on their stadium in a few years. Currently, Lambeau Field stands as one of just two stadiums in the league without a naming deal, Soldier Field being the other. But whenever the Chicago Bears manage to figure out their future home — whether that’s in the Illinois or Indiana suburbs — their new playing field is sure to have a corporate name of some kind.
That will inevitably put some pressure on the Packers to find ways to supplement a source of income that every other team in the league has. But according to new team president/CEO Ed Policy, that won’t be happening “any time soon,” in his own words.
Policy took questions this weekend in his monthly mailbag and addressed that one in particular. The short version of his response is that Lambeau Field will remain Lambeau Field for the foreseeable future. But don’t be surprised if other facets of the team facilities get some corporate sponsors. Yes, the Don Hutson Center and Ray Nitschke Field could well end up with some new names to bring in a bit of extra cash. If so, here’s hoping that those Packers legends still keep their names associated with those facilities in some capacity.
But Lambeau Field? That’s not going to be touched. At least not for now. And that’s the way it should be.
Updates from the NFL Annual Meeting | Packers.com
Ed Policy’s monthly mailbag is here and it’s where he hinted at the plan for the Packers’ next alternate uniform. He also clarified some of his previous comments regarding naming rights for Lambeau Field, emphasizing that the team has no plans to sell the rights to the stadium’s name but that it will be looking at other branding opportunities for other facilities.