FLOWERY BRANCH, Ga. — Bijan Robinson lives life at full speed. Just as he does on the football field, he's constantly on the move off of it, too. Whether it's award shows, marketing trips or packed daily schedules.
Still, Robinson found time this offseason to slow down and reflect on 2025, a year in which he set franchise records and etched his name into the NFL history books.
What he took from that reflection, however, might not be what many would expect from a player of his caliber.
"People always say to me: 'Bro, you're like 12th-highest all-purpose player in NFL history,'" Robinson said. "But I am like, 'Cool, but it wasn't good enough because we didn't accomplish what we wanted to accomplish.'"
For Robinson, that meant the work couldn't stop. His goals, and the standard he holds himself to, haven't changed.
"Like I say every year, I am just trying to be better than the last year, in all aspects of my game," Robinson said. "My leadership, my faith, everything, who I am as a person. I am just trying to be a lot better than I was the year before, even when it comes to my goals on the field, off the field."
He understands what that mindset means, especially considering what he accomplished last season. Only a handful of players in league history have matched his combination of workload and production. For Robinson, though, that context doesn't carry much weight. He's already focused on what's next.
"Last year was a cool year," Robinson admitted, "but this year I want to be even better in all aspects."
It's a bold statement for someone who led the league in all-purpose yards and was a finalist for Offensive Player of the Year. Still, that mindset is what got him here, and there's no reason to fix something that isn't broken.