15th April 2026
April 15 – UK YouTube channel The Overlap has moved to scale its position in the non-live football content market with the acquisition of The United Stand and That’s Football, both founded by Mark Goldbridge.
The deal brings two of the most prominent UK independent football channels into a single network, with a combined audience of 3.7 million subscribers. The United Stand has established itself as the leading Manchester United-focused channel on YouTube, while That’s Football targets a broader, cross-club audience that has found success with a younger, social media-savvy audience.
The move is another brick in Overlap’s mission to build a scaled, personality-led football media platform outside of live rights – an area that continues to attract investment as consumption habits shift in a new digital direction.
Gary Neville, Executive Director of The Overlap, said: “We are building what we believe will become one of the most exciting independent football communities in the world – one that gives fans direct, personality-led content. The United Stand and That’s Football are two of the best-known football channels on YouTube, and our intention is to develop them into the most compelling Manchester United and football news channels in the market.”
Scott Melvin, also an Overlap Executive Director, added: “The market for independent football content is growing rapidly and the opportunity to build a genuinely scaled network within it is one we have been working towards for some time. The Overlap exists to build the infrastructure, partnerships, and editorial range that allows the best channels to reach their full potential. Mark has built two of the biggest audiences in this space, and this deal accelerates everything we are building towards.”
Goldbridge said: “This deal is about what comes next. The Overlap has the ambition, the credibility, and the resources to help me take what I do to the next level.”
Contact the writer of this story, Harry Ewing, at [moc.l1776249581labto1776249581ofdlr1776249581owedi1776249581sni@g1776249581niwe.1776249581yrrah1776249581](javascript:;)