Ahead of 2026’s summer of football, Mondelēz International is announcing its newest consumer promotion for Cadbury.
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‘Win For Your Squad’ offers shoppers the opportunity to win money-can’t-buy experiences with some of the world’s biggest football stars* Ian Wright, Virgil van Dijk, Lauren James and Declan Rice.
Whether it’s gaming with Arsenal’s Declan Rice, a coaching session with Lauren James, bowling with Virgil van Dijk or a VIP watch along of a game with England football legend Ian Wright, winners can share their experience with friends and family.
In addition to these money-can’t-buy experiences, there are a suite of other prizes to be won, including matchday tickets for 2026/27 and lifestyle vouchers*. The consumer promotion is live until 20 July 2026.
Shoppers can be in for a chance to win by purchasing any promotional pack across Mondelēz international’s sweet snacking range and then scan the QR code or visit winforyoursquad.cadbury.co.uk to enter the pack’s details.
Alongside the shopper promotion, retailers can also get involved and win for their teams. Retailers have the opportunity to win £750 worth of vouchers with their team, as well as £200 of stock each**.
To enter, retailers must fill out the form on SnackDisplay.co.uk, Mondelēz International’s trade-facing website, explaining why they want to win a prize for their team. The retailer promotion is running from 15 April – 31 July.
Charlotte Docker, junior brand manager, Bitesize, at Mondelēz International, said: “Win For Your Squad is all about bringing people together through the power of sharing, especially during one of the biggest moments in the football calendar.
“We know that shoppers are looking for ways to make those matchday moments even more special, and this campaign gives them the chance to win unforgettable experiences not just for themselves, but for their friends and family too.
“By combining standout on-pack activation with a compelling prize pool and the support of some of football’s biggest names, we’re creating a strong reason for shoppers to engage in store. At the same time, we’re helping retailers reward their own teams, as well as drive excitement to increase footfall and unlock incremental sales.”
The campaign will be supported by multi-channel media investment, including social, broadcast, digital and OOH support.