16th April 2026
April 16 – Chelsea have extended their partnership with BingX in a deal that will see the crypto platform remain as an Official Principal Partner of the west London club through the 2026/27 season.
The renewal will keep BingX in place as the club’s men’s training kit sponsor, maintaining a relationship that began in 2023 as a cryptocurrency exchange partnership and has since expanded into a broader commercial and content collaboration.
Since the deal originally began, the two parties have prioritised digital campaigns and fan-facing activations in an effort to position the partnership around global reach and engagement rather than traditional sponsorship visibility alone. The next phase will continue under the “Trained on Greatness” platform, which has been used across Chelsea’s training wear and content output.
John Rogers, Chelsea FC’s Head of Partnerships, said: “We are proud to extend our partnership with BingX, and continue the strong work delivered with our Principal Partner and training kit partner already.
“From day one, they have shared our vision of embracing innovation while putting fans and their community at the heart of everything we do together. This extension reflects the strength of our relationship and our belief in the potential of the digital world to enhance the experiences of our global fanbase.”
From BingX’s side, the extension fits into a wider strategy of aligning with top-tier sports properties to drive brand visibility and user growth.
“Renewing our partnership with Chelsea FC reflects BingX’s commitment to doubling down on world-class sports partnerships,” said Pablo Monti, spokesperson at BingX.
“The strengthened Trained on Greatness platform captures the discipline, preparation and ambition that define elite performance both on and off the pitch. These principles guide both world-class sports and our global trading community, and we look forward to continuing to innovate and deliver meaningful experiences for fans worldwide as we enter this next phase together.”
Financial terms of the extension were not disclosed.
Contact the writer of this story, Harry Ewing, at [moc.l1776332201labto1776332201ofdlr1776332201owedi1776332201sni@g1776332201niwe.1776332201yrrah1776332201](javascript:;)