As part of its ‘Check Your Bally’s’ awareness drive for Testicular Cancer Awareness Month,Bally Bet used familiar pauses in play to remind fans to check themselves off the pitch. From a VAR check that kept Gabriel on the pitch during Arsenal’s top of the table clash against Manchester City, to a review that saw Everton denied a penalty in the Merseyside derby after Kiernan Dewsbury-Hall went down in the box, the weekend’s key interventions played their part in turning on-pitch decisions into meaningful impact off it.
Across the weekend, those moments helped drive a £10,000 donation from Bally Bet toThe OddBalls Foundation, supporting their work in raising awareness and encouraging men to take action on their health.
Former Arsenal, Nottingham Forest and Aston Villa midfielder Lansbury, who previously battled testicular cancer, said: “VAR checks are something every player and fan notices during a game. You’re always waiting to see the outcome. This campaign is a great way of using those moments to remind people to check themselves too. It’s quick, it’s simple, and it can genuinely save lives. To see it also result in a £10,000 donation is brilliant and shows the impact it can have.”
By tapping into the natural rhythms of football, Bally Bet is encouraging fans to make checking themselves just as routine as checking a scoreline or waiting on a VAR decision. Because while the game may pause for a check, it only takes 30 seconds to do the same.