22nd April 2026
April 22 – FC Barcelona has unveiled a partnership with Drelife, a circular-economy retail start-up, to launch what will be the first official resale channel for FC Barcelona merchandise.
As part of the deal, FC Barcelona has taken an investor stake in the company. Drelife becomes the 14th start-up in the Barça Innovation Hub portfolio.
The concept is straightforward. Used FC Barcelona product, shirts above all, sold through a controlled channel with authenticity and quality checks. Barça Licensing & Merchandising will run it as a direct extension of the official store rather than as a third-party site.
The club claims the global second-hand sports merchandising market is posting “sustained double-digit growth” and moves “billions of euros annually”. Until now, that money has gone to resellers, marketplaces, and informal channels. None of it has gone back to the clubs whose badges sit on the shirts.
Every resold FC Barcelona jersey on eBay or Vinted is a transaction the club cannot see, cannot price, and cannot learn from. The Drelife deal changes that as data on buying habits and product demand flows back to FC Barcelona as a strategic asset.
Àngel Riudalbas, head of Bihub and director of BLM, called it a “pioneering initiative in the sports industry” that “opens up new business opportunities for the club”.
Drelife CEO Alberto Miralles framed it as the chance to build “a pioneering model that can redefine the relationship between clubs and their retail assets”.
If the model works at FC Barcelona, it will not stay at FC Barcelona for long. Every major club has the same problem. A huge resale economy running in its shirts with none of the revenue, none of the control, and none of the data.
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