Atlanta Falcons ownerArthur Blankis keeping things straightforward for fans heading to Mercedes-Benz Stadium this summer. As the venue prepares to host eight matches for the 2026 FIFA World Cup, including a semifinal, Blank confirmed the stadium will hold the line on concession prices.
Mercedes-Benz Stadium is famous for having the cheapest food in professional sports. While most stadiums charge $10–$15 for a single beer and $7–$9 for a hot dog, Falcons’ owner Blank uses a “Fan First” model with extremely low, fixed costs.
And for the 2026 World Cup, he has confirmed that these same low prices will stay the same for all matches in Atlanta.
Arthur Blank vows to keep concession prices low during FIFA World Cup
Blank, owner of the Falcons and co-founder of Home Depot, confirmed he will not raise food and drink prices for the eight World Cup matches in Atlanta this summer. Visitors can still get $2 hot dogs, $5 domestic beers, $3 nachos, and $2 sodas with free refills.
Atlanta Falcons owner Arthur Blank on the sidelines during a game
Atlanta Falcons owner Arthur Blank on the sidelines during a game Credit: Dale Zanine-Imagn Images
In a recent interview with WSB-TV, hesaid, “Fans give us their energy, their time, their passion, their resources, their families, whatever it may be, and we need to honor that in the truest sense of the word, whatever we can. We can’t always control what happens on the field, what happens on the pitch, but we can control the fan experience.”
Falcons owner Arthur Blank tells WSB-TV Atlanta that Mercedes-Benz Stadium won’t raise prices for the World Cup 👏
He said he wants soccer fans from around the globe to experience the Southern hospitality that Atlanta has to offer while still being affordable. pic.twitter.com/ydThaC3Arp
— Yahoo Sports (@YahooSports) May 5, 2026
Atlanta will host eight matches at Atlanta Stadium for the 2026 FIFA World Cup, starting on June 15. The schedule includes five group-stage fixtures and three high-stakes knockout games.
On the football side, the Falcons finished the 2025 season 8-9 and missed the playoffs. Without a first-round pick in the 2026 draft, they focused on adding depth, selecting cornerback Avieon Terrell, wide receiver Zachariah Branch and linebacker Kendal Daniels to strengthen the roster.
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Blank’s stance on pricing stands out as the World Cup approaches. Many fans online have praised the decision, especially when comparing it to higher costs reported at other 2026 venues.
For local Falcons and United fans, it’s the same affordable experience they’re used to. Both international and local visitors can now focus on the soccer and the atmosphere since there will be no overcharging at the concession stands.