Bad Bunny is one of the most popular singers in the world, with thousands of fans everywhere. His popularity increased further when he performed the 2026 Super Bowl halftime show. The game itself saw the Seattle Seahawks emerge victorious against the New England Patriots.
His halftime performance was very controversial, with many criticizing the decision to select him. Ahead of another important event, the singer is once again making headlines.
Bad Bunny appears in World Cup Ad for Adidas
The 2026 FIFA World Cup campaign will be held from June 11 to July 19, with the United States of America, Canada, and Mexico hosting the event jointly. 48 teams will be participating in what will be the biggest sporting event of the year.
Bad Bunny
Feb 8, 2026; Santa Clara, CA, USA; Bad Bunny (center) performs during halftime in Super Bowl LX between the New England Patriots and the Seattle Seahawks at Levi’s Stadium. Mandatory Credit: Darren Yamashita-Imagn Images
Ahead of the World Cup, Adidas released a high-profile trailer on May 6, 2026. It is a trailer for its upcoming 2026 FIFA World Cup campaign and to promote the game. After his performance in the Super Bowl halftime show, Bad Bunny also appeared in Adidas’ video to promote the upcoming event.
In the video, Bad Bunny is seen talking with soccer superstar Lionel Messi. Messi currently plays for Inter Miami in the MLS and will participate in the 2026 World Cup for Argentina. He led his team to become world champions in the 2022 FIFA World Cup. Actor Timothée Chalamet also played an important role in the video.Adidas brought together all of the soccer superstars it sponsors.
Spanish youngster Lamine Yamal, English superstar Jude Bellingham, and soccer icons lile Zinedine Zidane and David Beckham all collaborated for the video.
Timothée Chalamet, Bad Bunny and Messi star in the trailer for Adidas’ upcoming World Cup campaign. pic.twitter.com/3CACEYJHMG
— DiscussingFilm (@DiscussingFilm) May 6, 2026
The full campaign is expected to roll out in the coming weeks as excitement builds up for the tournament, with no specified release dates. Bad Bunny’s participation in the ad is the latest example of the singer’s global reach.
Bad Bunny’s partnership with Adidas
Bad Bunny and Adidas have a strong partnership, running for five years. The brand recently released a new Beige/Black version of the BadBo 1.0. It was dropped on March 28, 2026, and is a significant milestone for their colloboration.
The BadBo 1.0 is his first signature silhouette, and he first debuted it during the 2026 Super Bowl halftime performance. The signature star logo on the footwear draws inspiration from the Puerto Rican flag. The BadBo 1.0 is accompanied by a full lifestyle apparel capsule inspired by Bad Bunny’s off-stage personal style and is priced at $160.
Bad Bunny’s partnership with Adidas is proof of his global appeal, with his upcoming role in the 2026 FIFA World Cup.