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Prolific Sports Group have added another exciting young talent to their growing Liverpool stable, further underlining the agency’s increasing footprint at Anfield and across the European game.
The Manchester and Stockport-based firm has built a reputation for backing emerging prospects early, combining on‑pitch guidance with commercial support and long‑term career planning.
Prolific Sports Group have officially signed Liverpool midfielder Haydn Murray-Holme, confirming the deal with a welcome announcement on social media.
Murray-Holme is a central midfielder who joined the Reds’ academy as a six-year-old from the Wirral and is now part of the U18s set-up. Known for his tenacity, passing range and vision between the lines, the 17-year-old has already impressed in the UEFA Youth League this season.
For Prolific, securing Murray-Holme is another statement of intent from an agency already trusted to look after established names and rising stars alike. The group represent Netherlands international Jeremie Frimpong and have also partnered with Manchester United’s Patrick Dorgu on occasion.
Founded by Jeffrey Lemmert, Prolific has expanded rapidly since 2018, opening offices across Europe and launching dedicated scouting, analysis and youth development departments to support players at every stage of their careers.
The agency describes themselves as an “all-inclusive” group:
“We help talented individuals with a passion for football reach their full potential by providing a platform for a successful career. Our approach is based on transparency and active listening, ensuring that our clients’ needs and ambitions are heard and addressed.”
“As an all-inclusive sports management group, we educate and empower our clients to make informed decisions in all aspects relevant to their careers, including financial education and personal branding.”
Murray-Holme’s decision to link up with Prolific suggests both player and agency see a clear pathway towards senior football at Anfield. With Liverpool continuing to emphasise youth development, and Prolific positioning themselves as long‑term partners rather than short‑term dealmakers, this feels like a strategic step.